Posts Tagged ‘Marketing’
The Making of An Old-Spice Man
Leo LaPorte of twit.tv interviews Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice "The Man Your Man Could Smell Like" was made. Very fun. (And, I plan on stealing Leo's set!).
Up In Your Business! Real People 1/22/10
Copyright 2010 Disclaimers & Such
How I use Twitter: A Conversation on Skype
Rick Says: When you get time I need help with twitter Dave Charbonneau says: I'm here. Rick Says: I am now but are you still there? Dave Charbonneau says: Hi. Rick Says: How are things Dave Charbonneau says: I'm good. Feel a bit like hurling; but I'm good. How're you?' Rick Says: well Rick Says: so how do I get a lot more followers on twitter Dave Charbonneau says: Um... Dave Charbonneau says: There's a cupla ways. Dave Charbonneau says: First, get a foundation to build upon. What are you using it for. What info are you wanting to get out there. Grab hold of a twitter philosophy. Dave Charbonneau says: I recommend NOT to think of Twitter as an outlet for spreading the word about something; and instead to see it as a conduit for CONNECTING with ppl who have similar interests. Dave Charbonneau says: Everybody hates spam and holds disdain for spammers. Good thing abt spammers = if you provide great value, you look intelligent and get LOYAL followers; these are ppl who share your stuff with others. Dave Charbonneau says: Have you read that Crush It book? Rick Says: NO Rick Says: did Dave Charbonneau says: Okay. That's a great place to gain that philosophy (everything begins w/philosophy). Rick Says: Then I shall read it Dave Charbonneau says: Next, hang on and I'll get you...
CORE Value
One of the identifying traits of a Self-Enterpriser is the presence of Core Value. This is from the perspective of creating a business with enjoy-ability of life as the objective, rather than How do I make a buck? Bringing in dollars is important, but to the Self-Enterpriser, How do I make happiness? is the first question. From there, How do I use the answer to that question in order to create value for others? is the next question. Followed by, How do I exchange this value with others for dollars? The Self-Enterpriser, then, has a need to identify what they value the most, at their core. In other words: Forget about an idea lasting in the marketplace, will it last with YOU? In today's world, we can each express ourselves with few restrictions. As well, there are others who will relate to our expressions. By being true to ourselves (i.e. true to our inner Paula Abdul) we can begin to form our own Tribe. Then we can learn how to create and exchange value based on who we are. This is why I say Self-Enterprisers live a spectacular life: We identify what makes us happy, then we choose to live in that world every day, as much as we want to. What are your Core Values? Comments? Questions? Compliments? Suggestions? You know you can always email me at Dave@SelfEnterpriser.com. "Have A Nice Dave." :) --Dave C.
Do Your Own Talk Show
As SelfEnterpriser.com is about to launch its new talk show, Up In Your Business! Real People: 7 Questions in 7 Minutes, now seems a great time to suggest a similar approach for anyone who has an itch to gab. Here are the basic of using a talk show to increase exposure and (more importantly) relationships: Start your own talk show. Invite people you think you would enjoy having a conversation with to be a guest on your show. These might be folks who you'd like to do business with (great ice-breaker) or perhaps individuals who exemplify whatever it is you blog about (that's what I look for). Post the conversations at your site. Why do a talk show? Having your own show gets you "out there" talking with people in your industry. What a fantastic way to "network". You're offering a relationship of value from the start. Instead of a lame, "Hey, let's connect on Facebook too", you're offering to give extra exposure to those who accept your invitation. Even if you have just a few people visiting your site each day, it's STILL extra exposure for just a few minutes of a person's time. Next, it gives you something to talk about other than yourself as a method for bringing traffic to your website. It's hard to be the hero of your story when you have to tell everyone else how great you are all the time. Let's face it: Sooner or later (hint: sooner), folks get tired of hearing a person tell them how they're the "answer" to they're prayers. It's simply poor form. But, with your own show, you can shout from your virtual rooftop all day long about the wonderful people you're getting to meet each week. Finally, it establishes YOU as the expert of whatever it is you do. The magic of The Business of Being Yourself is that you have the opportunity to provide value for others in your chosen industry WHILE you're actually in the process of learning more about it (which should read, as long as you're in business). Sounds great, Dave, but VIDEO is king. Don't be so sure. I enjoy video. I'm planning to do a LOT of cool stuff with video, both inside of SelfEnterpriser.com and outside. Yet while everyone is focused on video, it makes it easier to be heard (ha! get it?) to run some audio programs. Even more relevant to our topic, video is more expensive, more difficult to provide quality content, and greatly decreases the amount of individuals you can meet with (audio can be done over the phone with folks all over the world). Tools and other helpful thing-ies: Something that amazes me is the amount of tools and services that are available to you and me that allows us to create and exchange value with others for FREE, or close to it. This includes everything you need to run and publish your own talk show. There are plenty of blogs and articles out there regarding equipment, editing, or whatever. Some stuff I've found helpful: Audacity.comn (recording/editing) About.com (explore how others do [...]
