Posts Tagged ‘videos’
The Making of An Old-Spice Man
Leo LaPorte of twit.tv interviews Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice "The Man Your Man Could Smell Like" was made. Very fun. (And, I plan on stealing Leo's set!).
Do Your Own Talk Show
As SelfEnterpriser.com is about to launch its new talk show, Up In Your Business! Real People: 7 Questions in 7 Minutes, now seems a great time to suggest a similar approach for anyone who has an itch to gab. Here are the basic of using a talk show to increase exposure and (more importantly) relationships: Start your own talk show. Invite people you think you would enjoy having a conversation with to be a guest on your show. These might be folks who you'd like to do business with (great ice-breaker) or perhaps individuals who exemplify whatever it is you blog about (that's what I look for). Post the conversations at your site. Why do a talk show? Having your own show gets you "out there" talking with people in your industry. What a fantastic way to "network". You're offering a relationship of value from the start. Instead of a lame, "Hey, let's connect on Facebook too", you're offering to give extra exposure to those who accept your invitation. Even if you have just a few people visiting your site each day, it's STILL extra exposure for just a few minutes of a person's time. Next, it gives you something to talk about other than yourself as a method for bringing traffic to your website. It's hard to be the hero of your story when you have to tell everyone else how great you are all the time. Let's face it: Sooner or later (hint: sooner), folks get tired of hearing a person tell them how they're the "answer" to they're prayers. It's simply poor form. But, with your own show, you can shout from your virtual rooftop all day long about the wonderful people you're getting to meet each week. Finally, it establishes YOU as the expert of whatever it is you do. The magic of The Business of Being Yourself is that you have the opportunity to provide value for others in your chosen industry WHILE you're actually in the process of learning more about it (which should read, as long as you're in business). Sounds great, Dave, but VIDEO is king. Don't be so sure. I enjoy video. I'm planning to do a LOT of cool stuff with video, both inside of SelfEnterpriser.com and outside. Yet while everyone is focused on video, it makes it easier to be heard (ha! get it?) to run some audio programs. Even more relevant to our topic, video is more expensive, more difficult to provide quality content, and greatly decreases the amount of individuals you can meet with (audio can be done over the phone with folks all over the world). Tools and other helpful thing-ies: Something that amazes me is the amount of tools and services that are available to you and me that allows us to create and exchange value with others for FREE, or close to it. This includes everything you need to run and publish your own talk show. There are plenty of blogs and articles out there regarding equipment, editing, or whatever. Some stuff I've found helpful: Audacity.comn (recording/editing) About.com (explore how others do [...]
Example of a Self-Enterpriser
Here's an example of a Self Enterpriser (both from the employee, and from the employer who encourages individualism). Enjoy. --DC
How to Create Online Contracts
Today's blog post has been rudely interupted by the following video. How To: Create Online Contracts (WordPress) Presented by S.E. Projects in Moving Pictures. Produced by Global Network Studios, a project of Applied Prosperity, LC
Sales Call
Wow! Today's toon turned out much different than what was originally in my head (it seems there was plenty of space in there for the original idea to get lost). The skyline of Seattle meeting Manhattan had a whiteboard rendition of Gary Vaynerchuk's building, The Wine Library, as it's centerpiece. In adding the freeway interchange (from Houston), I was wanting to have Gary and Corvus chilling in traffic. Well, sometimes we need to adapt. Getting all of that stuff in there would have made things quite muddled. In fact, I went all "artsy" and went for a deeper meaning (oooh... aaahhh), tho I still ended up with a fairly complex panel. Thus, even Corvus and Crow took a 3-day weekend as to not muddle-fy things further (Could be a history in the making?). Speaking of simplicity - and speaking of Gary Vaynerchuk - today's blog post comes from Gary himself, and from his blog at GaryVaynerchuck.com. He talks about the simpler times when everybody knew the business of everyone else. Of course, if you business is "business", and you're playing nice, this is a good thing. Gary's book, Crush It! is one of the four books that make up the "Good Enuff To Get Going" list and I use it as a roadmap for the internet portion of our projects. That said, you'll hear more about him here, and I'm certain he and Corvus will get together in a toon quite soon. "Have A Nice Dave." :) --Dave Charbonneau How am I using Gary's book in my blog'azine? Stay tuned, I'll be writing about it from time to time. Can't wait? Email me at Dave@MyCrowEnterprise.com. Photo Credits: Marc Majcher http://www.flickr.com/photos/majcher/ Permissions: CC BY-SA 2.0
